3min chapter

Ahead of the Game cover image

2023 Trends in Digtal Marketing

Ahead of the Game

CHAPTER

Introduction

Digital Marketing Institute CEO Ken Fitzpatrick on what he sees ahead. Inflation is driving differences in consumer behavior from this time last year. Customers are going to increasingly look for convenience and simplicity as well as value. The better you can integrate those two things, I think the better you'll do.

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