There are two kinds of models, primarily. The first kind is outside of our world. We don't really view them as threats necessarily to our own sense of self. And they're the people that exist in our world. That's why they're called external models of desire. They live in this world called celebrestan. They're like celebrities. It's even worse though in fresh manistan because we, these people are in our worlds. There's something Freud calls the narcissism of small differences. So if Jeff Bezos makes an extra $100 million or something over the next year, I might not even know that. But if like my colleague that has this works in my office or