102: Road Signs, Rapid Prototypes, and Productive Confusion
Trigger Strategy
00:00
Navigating Uncertainty in Product Development
This chapter explores the psychological factors influencing product development, particularly the Zygarnik effect and the tension between creativity and business demands. It emphasizes the role of unconventional methods and collaborative exercises, like the 'time machine exercise,' in aligning team expectations and addressing fears during the development process. The discussion highlights the importance of confronting uncertainties and misalignments within teams to foster innovation and effective decision-making.
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