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5min chapter
How to Approach Your Dream Brands for High Paying Sponsorships
Video Creators
The Do Rule
Sik: Creators need to give their cut, yourself some slack. He says they should be thinking about the deliverables that brands want from them. The do rule stands for d u e - what exactly does a brand want you to do? And exclusivity is an opportunity cost associated with working with others in your category.
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