What is MLB's media strategy?
Sports Media with Richard Deitsch
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MLB's Media Rights Dilemma
This chapter examines Major League Baseball's evolving media strategy in light of recent challenges, including ESPN's withdrawal from its Sunday night deal. It discusses MLB's efforts to restructure media rights and leverage local streaming to boost revenues while navigating a crowded media landscape. The chapter also highlights the intricate relationship between MLB and ESPN, exploring potential shifts in partnership dynamics and the implications of upcoming direct-to-consumer services.
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