Monetizando tu programa de lealtad: Retail Media (#664)
Let's Talk Loyalty
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Personalized Loyalty Programs
This chapter explores the implementation of personalized marketing strategies within loyalty programs, focusing on tailoring promotions based on user behavior. It emphasizes the importance of creating unique consumer experiences and understanding individual relationships to enhance engagement and drive economic value. The discussion also addresses the challenges of balancing monetization efforts with the need for a positive user experience.
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