Identifying Business Potential: Kanyi Maqubela
Creative Confidence Podcast
00:00
Can You Tell a Great Story With Cool Tactics?
When you talk about articulating a plan, playing it up as thin air where you don't know the way forward and then you make it creative and engaging. What's an example of a way that you've seen a small team in those early days in a way that increases their motivation? You know, one that I thought was really interesting. There was a founder who was building an e-commerce platform for also for connected devices ironically. And so what she did was she went on to a couple of sub-readits and started posting interesting provocations on Reddit just to see. She would just get so much engagement from so many of these. Then she started a newsletter on the basis of
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