Learn how to build killer SOPs for your painting business at our free web class on February 12th. Spaces are limited, so save your spot now: https://trybta.com/CE-SOPS2025

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP194 

Get your copy of Greg McKeown's new Essentialism Planner here: https://gregmckeown.com/books/the-essentialism-planner/ 

Do you know what you want this year? Or next year? Or in five years?

In this distracted world we’re living in, it can be pretty hard to drown out the noise, algorithms and influencers and figure out what it is that you want. And how to go get it.

Our guest on the show today is Greg McKeown, author of one of the most beloved books in the small business world: Essentialism: the Disciplined Pursuit of Less. He’s here to teach us how to define and achieve what’s truly most important to you by narrowing your focus and aligning your actions with the highest priority—the most essential—goals in business and life.

Late last year, Greg released a new workbook to help readers work through the concepts of an essentialist lifestyle, and we’re lucky enough to get a preview into what the process looks like on the show.

Episode highlights:

• Learn how to apply the concepts of Greg McKeown's book, Essentialism: The Disciplined Pursuit of Less to your business and life.

• Get tips from Benji and Greg on how to figure out what it is you actually want in life, and how to go after it with laser focus.

• Gain a new perspective on your 2025 strategic plan and vision, just in time to go out and crush your goals.

00:00-Intro

01:44-Essentialism: A 2024 Update

04:19-About the Essentialism Planner

07:43-How to discern the "trivial many" from the "vital few"

30:39-How to figure out what you actually want

55:25-The power of a graceful no

01:01:40-The importance of rest, play, and escape

01:10:40-Advice for contractors as they enter 2025

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