Sounds True: Insights at the Edge cover image

A Soberful Life

Sounds True: Insights at the Edge

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The Cost Analysis in Personal Growth and Spiritual Growth

The cost analysis is used in business, but never applied to personal growth. We are culturally very invested in the belief that alcohol is the best vehicle to the land of fun and excitement. People will intellectually know that alcohol's not great for them. But emotionally, what we feel like is we're giving up entrance to that land. Who wants to do that? That sounds horrible. And that's why people have this battle with themselvesd - i don't want to stop. Just need to cut down.

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