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Programmatic Purification - E228
The Big Story
Excel Tables, Not Like Matching Properly?
PWC has released a new report on the state of RTB reporting in the UK. It says that higher data quality is why the unknown delta was decreased. John Defterios: People probably don't appreciate how much of this is just like, you know, Excel tables,. Not like matching properly, essentially. But I would take no pleasure in accounting detective work and matching Excel tables.
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