Forecasting CAC in Uncertain Times
Ecommerce Playbook: Numbers, Struggles & Growth
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How Can We Predict CAC?
Bamboo Earth has been building models for our brands and seeing how their CAC can be predicted using those variables. So if we think about a model as a component comprised of different inputs, the inputs that Steve just talked about are, one, a brand's individual data set. For some brands, that's like a really tight relationship where it's very clear that spend and CAC move together all the time. And then there's other brands where these things are seemingly not related to each other at all. It's really all over the place, depending on the brand. But in this case, we're talking about generally, the cost to acquire a new customer, which would be total spend
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