
SaaStr 545: Marketing to Developers: Why Happy is Our Hack with DigitalOcean CMO Carly Brantz and SaaStr GM & SVP, Marketing Amelia Ibarra
The Official SaaStr Podcast: SaaS | Founders | Investors
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Staying Agile During the Pandemic
Our third principle is all about staying agile. We're really concerned with addressing needs of individual developers and s m bs. These are users that the platform is really built for, a digital ocean. Our last principle is really around centring growth. And i'd say when marketers talk about growth, more often than not, they're looking at metrics like conversion raits or cost proracquisition. But we reframe growth at digilation around our customers growth. What i like to say is it's sort of like our customers growth is a rising tide.
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