Nmel: My largest learning from this podcastle is not to mess with you. I said, if you do this, you're never getting the ball passed to you again. And then i told them they'll never gong t get the ball past. They wrote me an apology letter the next day. Nmel couldn't believe that i stood up to them. But the point is, you're only going to win if you have five or ten or fifteen per cent of whatever the breakouts are and we should want you to win. So what's your long term centration stratagy?...