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James Avery on how Kevel APIs let you build a custom ad server
Marketecture: Get Smart. Fast.
The Importance of Forecasting in Advertising
A typical ad server has very extensive key value capabilities, but they're just strings and you don't treat them as first class objects. In your system, you can have your own taxonomy of what data is meaningful to your advertising system. And especially when it's tied to the like ad or creative, right? Because even with key value pairs in a traditional ad server, you can set things on a given flight, but that line item might have 10 creatives. So I think we are close to solving that problem, but it's definitely on a per customer basis, right? Like we have to take each customer and forecast them out.
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