Episode 96 - Beyond Predictable - Lessons from Beyond Meat for Founders
Startup Confidential
00:00
The 77% Who Don't Care About Meat
77% of Americans happily eat meat and have no intent to change their behavior. Beyond Meat can't rely on this 3% group anymore to produce meaningful volume, no way. Most remaining fishy white meat flexitarian folks who are the real addressable market are priced out of brands like Beyond Meat right now. Probably 80 to 90% of them are just going to balk at the price alone.
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