How to Scale an Idea and Make It a Game Changer

I think that your personal conviction is hugely important because if you don't believe in it, nobody else is going to believe in it. There's a really interesting book, but the book's called Grit, and it's all about passion and perseverance. And I personally love that book because it outlines it so neatly in distilling it to passion and then perseverance. We sort of tackle failure, we can put that to our side. We've got a brilliant idea, now we need to make it into a game changer.

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