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207 - Ingredients for a Memorable and Impactful Event with Jacques the Party Scientist
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The Positive Effects of Social Pressure
If you're the silliest person in the room, others will find it easier to be silly and follow. If people feel judged for checking their emails during a meeting, is that a positive thing? They feel social pressure to shut down all their tabs and to participate. Then guess what? They feel that social pressure and that judgment so they stand up and they start stretching. And then they're like, whoa, this is fun. We're all doing this together.
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