What I Really Care About Is What the Word Content Is Meant to Be

"I don't like thinking of the stuff that I make as just products to be consumed and then never thought about again," he says. "There's no high art that could be baked into that label." In a film can be a total piece of trash or it can be a genius level, but we don't really see that same range in 'content' The word content seems to imply what is being presented and curated by human beings who actually care about watching good things... It sounds very dark and so soulless.