020 - Taking a 6-Figure DTC brand to 7-Figures in 1 hour. | Ep. 20 Sweat Equity
Sweat Equity
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Optimizing E-commerce Strategies for Enhanced Sales
This chapter covers effective methods for collecting customer data via email and SMS marketing while balancing incentives for sign-ups. It highlights the significance of website organization and user-generated content in improving customer engagement and conversion rates. Additionally, it discusses targeted marketing strategies focused on women for men's fashion products, along with the challenges of shifting manufacturing locations.
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