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The EV Truck War Is Officially On

Motley Fool Money

Ford F-150 Lightning vs. Cybertruck: Pricing Strategy and Potential Increase in Sales Volume

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This chapter analyzes the pricing strategy of the Ford F-150 Lightning and its recent price drop, speculating if it is in response to the Cybertruck. It also discusses the competition between Ford and Tesla in the electric truck market and the potential increase in sales volume.

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