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The Once & Future Zillow

Motley Fool Money

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Uncovering Hidden Investment Gems

This chapter explores the concept of 'Wall Street lag,' where smaller-cap companies often remain under the radar until they grow significantly. It highlights individual investors' advantages in recognizing local success stories, using examples like Chipotle and Shake Shack to illustrate how analyst coverage can influence perception and investment opportunities. The discussion further examines the business model of a resale franchisor and its ability to thrive unnoticed, emphasizing potential for everyday investors to capitalize on overlooked companies.

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