How to Grow a Colder Paid Ad Acquisition Campaign

I'm curious because you mentioned I think it was number nine about spending a little bit of money to get eyeballs on your content. Do you think that might actually, I guess, kind of attract your target audience? So if you're running a paid ad and you're paying, let's say, a few hundred dollars to get people to subscribe to your newsletter,. Are you worried that quality of the audience won't be strong versus if someone comes through Twitter so they know what to expect from you. But a colder paid ad acquisition campaign might seem a little more, I don't know, like rushed or just a little forced.