The Contractor Fight with Tom Reber cover image

TCF764: The Value of Marketing in Contracting with David Chism

The Contractor Fight with Tom Reber

00:00

The Importance of Having a Marketing Plan and Strategy

During the Great Recession, Chisholm Brothers didn't need to have a marketing plan and strategy. But when things dried up, that's when order takers became exposed. The true salespeople had built strong book of business and relationships. And they didn't struggle as much as those that were the order takers.

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