The Death of Ruth Handler in the 1970s

In 1975, almost 30 years after the handlers first started their billion dollar company Mattel, they were forced out of their own company. The 1970s were fraught with financial difficulties for Mattel. Ruth Handler says that she was not as involved in company operations during this period when finances were being misreported. But believe me, dress listeners, Ruth did not stay there long. She picked herself up by her boot or rather her bra straps, and she moved on into an entirely new groundbreaking business venture.