10min chapter

Cautionary Tales with Tim Harford cover image

Adidas v Puma: A Battle of Boots and Brothers

Cautionary Tales with Tim Harford

CHAPTER

Adidas and Puma Soccer Game for Peace

On September 21st, 2009, workers from Adidas and Puma come together to play a soccer game wearing specially made shirts in a gesture of peace. The chapter delves into the historical background of the Dassler brothers and their shoe business, detailing their successes and challenges during and after World War II.

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