Harnessing the Power of Storytelling in Business

Do you have a "Tiny Story"? The kind of story your audience will tune into while becoming your biggest fan. If you're still finding your story or working on improving your story, this episode is for you.

As part of our Mastering Excellence Series, Nikki is delighted to share this conversation with Lindsay Hotmire, an expert strategic storyteller. You’ll learn what makes a compelling "Tiny Story" and how it can be engaging and impactful.

Lindsay is the Founder of Storyhouse Fifteen, where she empowers small businesses and organizations to authentically grow and amplify their impact. With the Habits of Story, she helps clients move past the lie of the BIG story and discover their "Tiny Stories" that turn audiences into loyal fans.

We dive into the question of why a "Tiny Story" as Lindsay shares how to cultivate the habits of storytelling. She introduces the concept of the sacred bundle and the four storylines as a roadmap to develop and uncover authentic and meaningful stories.

Nikki says she has never met a client who hasn't been able to pull out a story. Once you begin practicing the three habits of story - observe, listen, and do - finding the stories and teaching opportunities become much clearer.

Join Nikki and Lindsay to find out how to discover and use your "Tiny Story" to amplify your impact on the world.

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In This Episode:

[03:26] -  Story has been something that Lindsay has always been enamored with. She's always loved the power of transformational words.

[04:40] -  After realizing she didn't want to be an English teacher, she became a marketer at a small University. She learned to help other people tell their story in a way that would help them grow.

[05:01] -  She began copywriting in 2016. Now, she helps clients with things like one-on-one clarity coaching, story coaching, workshops, and training.

[08:02] -  Lindsay chose a tiny story because you don't have to show up in a big way to make a big impact. 

[10:00] -  The stories that will keep your audience around are ones that level the playing field for the audience. It doesn't have to be a dramatic rags-to-riches story.

[11:23] -  Three habits of story. 1. Become an observer. 2. Listen first. Speak last. 3. Do what you say you believe. Observe, listen, and do.

[15:49] -  Sit down and journal through these habits on a weekly basis. 

[17:22] -  The sacred bundle or how Native Americans would have a collection of items that represented significant pieces of who they were as a culture. Stories reinforce the significance of what these items represent.

[20:03] -  The four storylines that should be in your sacred bundle.1. Belief or non-negotiable values. 2. Legacy or what stories will people share. 3. Calling. What are we doing that no one else can do? 4. Community. Who are we calling and who do we want them to become?

[28:37] -  Use the sacred bundle to activate the habits that will create the output that is your story.

[33:19] -  Advantages of small stories versus a BIG dramatic story. 

[35:26] -  Making trauma part of your brand story may be too private. It doesn't have to be part of your story. 

[44:28] -  Lindsay shares what brings her joy and a couple of surprising facts.

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Find Nikki:

Nikki Rausch

nikki@yoursalesmaven.com

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Find Lindsay:

Storyhouse Fifteen

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Storyhouse Podcast

Read The Habits of Story