
S22E1 - Account-based marketing
unbillable hours - a podcast about better professional services marketing
00:00
How to Build a Routine for Social Selling
The social selling part is not about selling like you said it's not even aiming for some conversion it's about establishing a routine to build your network over time on that right so you grow the audience. then and I guess so what you're just saying is the social selling part of your business? It will very soon lead to opportunities for intent based outreach yeah sure where you can actually mention a specific use case but be highly relevant and still be proactive about turning it into a sales conversationYeah by building the relationships it's very easy to uncover let's say latent intent like like undercover challenges or something like that.
Transcript
Play full episode