Cupping Methods in Trade, Lab & Consumer Communication with Morten Wennersgaard from Nordic Approach
Coffee Science for CoffeePreneurs by CoffeeMind
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The Complex Journey of Coffee Evaluation
This chapter examines the struggles and triumphs of coffee entrepreneurs, emphasizing resilience and the importance of coffee scoring methods like the Cup of Excellence. It discusses the subjective nature of coffee evaluation, contrasting different scoring systems and regional differences in flavor profiles. The conversation ultimately highlights the challenges of communicating coffee quality and ensuring consistency in flavor descriptions across varied markets.
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Transcript
