17min chapter

ICYMI cover image

The Wishbone Kitchen vs. Bon Appétit Food Fight

ICYMI

CHAPTER

Controversy and Community: Bon Appétit's Backlash

This chapter explores the backlash against Bon Appétit following a controversial video, highlighting unexpected support for the figure at the center of the dispute from online communities. It discusses the implications of creator culture in traditional media and the accountability that higher-ups should bear for branding decisions. Additionally, the chapter delves into the rivalry between independent creators and established institutions, emphasizing the role of social media in navigating conflicts within the creator economy.

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