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Ep19 (Special): PR for Startups; w/ Lazer Cohen, Founder & CEO Concrete Media — Product Market Fit
Product Market Fit
How to Craft a Startup Story
Rebranding itself, unless we're talking about the very biggest brands in the world is not going to be newsworthy. So what you want to do is you want to attach that to another event that is newsworthy. And then just from SEO perspective, as well as from a news perspective, you can kind of hitch a ride to that and get coverage for the rebranding of the new name.
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