On this episode of The Community Exchange Podcast, we welcome Jonah Goodhart, Co-Founder and CEO of Mobian. In our discussion, MSG and Jonah discuss:

Jonah’s career journey from founding early internet ventures to co-creating Right Media, Moat, and now Mobian
Lessons from building and scaling companies that reshaped digital advertising, measurement, and verification
Why attention—not impressions—is the scarcest resource in today’s media ecosystem
How Moat pioneered viewability and attention analytics, and what it taught about publisher–advertiser dynamics
The disruptive impact of AI on brand safety, verification, and the contextual value of content
How publishers are losing monetization opportunities due to misclassified “unsafe” inventory—and what can be done about it
Why context, data, and content remain critical assets in an AI-first world
The future of publishing, personalization, and community in a zero-click environment

And more.

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