11min chapter

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428: Leveraging Real Marketing Strategy Means You'll Never Have to Sell Again: Here's How with Seth Godin

the bossbabe podcast

CHAPTER

The Art of Authentic Marketing

This chapter explores marketing as storytelling that transcends traditional methods, emphasizing authenticity and meaningful audience engagement. The speakers discuss the organic process of creating content that resonates with both personal interests and audience needs, while highlighting the value of community connections. They also touch on the transformative potential of technology and the integration of AI in enhancing business practices and collaboration.

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