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2min chapter
K#457 Heiko Schäfer: CEO Mammut
Kassenzone | CEO Interviews
Intro
Der CEO von Mammut spricht über die Entwicklung der Marke, die hochwertige Outdoor-Bekleidung herstellt und sich erfolgreich in einer speziellen Nische am oberen Ende des Marktes positioniert hat. Einblicke in die Zukunftspläne und die Entwicklung der Marke werden diskutiert.
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