Google's Taking a Quote From Your Site

It's also difficult to predict exactly which types of sites are going to be affected. You basically need to be in the top four or five and you need to tailor that quote to be exactly what Google is expecting. Whereas if we do something like what Bing has shown us, which is likely to happen, they make the same mistakes. On average, it takes about 20 seconds to type the answer to occur. And second, it's more expensive to search engines. It's like on average, it costs seven times more than current Google search.