260 - How to Switch From Reactive to Proactive Marketing | B2B Mentors Podcast
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Is Marketing Getting Out of the Idea of Optimizing for Leading Metrics?
In this day and age, you should be scoring your marketing team on qualified pipe line that wins at greater than 25 % revenue. And so the key here is a lining on wind rates that matter to your sail steam. When they get to those points and you start looking at en yo're like, well most of tu shit that we're doing over here to get high volumes of em cas actually don't drive any qualified opportunities. Why are we doing this? That's a realization that i think a lot of people, if they looked at their data. The data's black and white. It's in your c r m,. ah, if they stopped focusing just on how many leads do we
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