Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
Marketing School - Digital Marketing and Online Marketing Tips
00:00
Maximizing Visibility and Content Quality for Google Search Results
This chapter covers the significance of schema markup for enhancing the visibility of reviews and ratings, the value of substantial content updates over minor changes, and the impact of clickbait titles on search engine rankings. It also delves into the challenges faced by Chief Marketing Officers (CMOs) in corporations, their declining average tenure, and the pressures leading them to transition into new roles or entrepreneurship.
Transcript
Play full episode
