D2C - the marketing challenge of convenience vs. commitment
OnBD with ALF
00:00
The Constraint on Economic Growth and Technological Progress Is Now a Marketing Problem
I think the UK has an acceptance of online shopping. You can get next day deliveries pretty much anywhere apart from sort of the islands and the highlands. There's a confidence with ordering from websites, whether it be domestic or international. I'm increasingly coming to a view that the principle constraint on economic growth is now a marketing problem, not a supply problem.
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