The Importance of a Clear Vision and Mission

The internal narrative is key, but I think if you kind of find yourself getting into a loop where you're having one conversation around a board table and then thinking all this won't work at all. If the purpose of that is not right in its first place, it's never really going to gain the momentum that it could do. And we've got to kind of look at why organizations building the things in this way, inevitably it's to get away from the inhibitors that they've got within the mothership. The cleanness of a vision and a mission to be almost a theme tune for what it is that you're doing.

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