I think one of the main things that we're always pushing our customers to do is just nate your differentiator front and center. I think there's a lot of products in the deta s space that they don't need to be explained on the base level, because customers know what a tea shirt is,. They know what pants are. What youe your job to explain when you're in more of those general categories is what makes yours better than everyone else’s or giving back more money when you in everyone elses? And a lot of them don't necessarily communicate that super clearly. You need to really think hard and put a ton of time and effort into the copywriting