Why Corrine Started an OBM Business

Here's what nobody tells you about building a business: the very thing that promises you freedom—entrepreneurship—can trap you faster than any corporate job ever did. Corrine joins us to unpack why business owners stay glued to their desks 9-5, answering every email and fielding every question, when the whole point was supposed to be flexibility.

In this episode we dive into:

• Why "being busy" became a badge of honor (and how it's bankrupting your actual life)

• The framework that gets you off your computer and back to what matters without your business imploding

• How to know what to outsource first (hint: it's not what the business coaches are telling you)

• Why your VA morphing into your "does everything" person is costing you more than you think

The Normalization of Chaos• You've convinced yourself that being on back-to-back calls is "just how it has to be" when you run a business

• The real issue isn't that you're busy—it's that you've never documented what actually needs to happen

• Most business owners are treating their email like a task management system (it's not, and it's killing your productivity)

• The shift happens when you realize: if you lost your VA tomorrow, you'd have no idea what they were actually doing

The Four-Part Framework That Changes Everything• Start by writing down every single thing you do for one week—yes, everything, even the tiny stuff you think doesn't matter

• Highlight what drains you, then identify what can be automated versus what needs a human touch

• Map your offers into buckets: lead/sales process, onboarding, maintenance, offboarding—then break each bucket into micro-tasks

• Automate the repetitive, outsource what you hate, and stay in your zone of genius for as long as possible

The Truth About Scaling Without Losing Yourself• Hiring your first assistant coach before systematizing your backend is backwards—you'll just cap your own earning potential faster

• The people making six figures working two hours a day? They put in 100-hour weeks first to build the systems you don't see

• Your business doesn't need to look like anyone else's, and comparing your schedule to someone without kids or a corporate job is setting yourself up to fail

• When you remove the tasks that drain your mental capacity, you finally have space to show up as the leader your business actually needs

This conversation reminds us that freedom in business isn't about working less—it's about designing your work around the life you actually want to live. Whether you're drowning in admin tasks while your family waits for you to get off your computer, or you're three years into entrepreneurship still operating like you're clocking corporate hours, this episode offers the practical roadmap to stop normalizing burnout and start building sustainable systems.

If you’re a small business owner who’s tired on winging it when it comes to your social media and email strategy, learn more about our marketing program options inside of The Spread Society. DM me “SPREAD SOCIETY” on IG ⁠@thekrystahuber⁠ and I’ll send you the details.

Connect with Corrine:

Instagram: @bossladyvs for real talk on operations, boundaries, and building businesses that don't require you to sacrifice your actual life

Follow Krysta:

⁠@thekrystahuber⁠

⁠@thefitnessfyx⁠