Fashion Meets Football: NFL Branding in the UK

This chapter explores the fusion of sports branding and fashion, focusing on the increasing presence of NFL merchandise in mainstream retailers like Primark. It discusses strategies aimed at engaging younger audiences with American football through appealing fashion, while also examining the crossover between the NFL and the UK Premier League. Additionally, the chapter highlights the NFL's initiatives and growth in international markets, particularly in London, as they seek to establish a consistent fan presence abroad.