The Future of E-Commerce Fulfillment

Fresh is something we want to conquer. We've started the business focused on the non-perishable side of the catalog because it drives a very significant portion of the basket. Once you've gone through getting your groceries delivered, those forcibly for several months, it's interesting what you get used to. It may not be something that everyone ends up habituating into but there's obviously a consumer or maybe less picky or less concerned about the exact item to get.