Framing Urgency and What's In It

Amanda Natividad joins the show to rework the opener of her keynote with Jay. It's extremely data-heavy and leads to a lot of "throat-clearing" by Amanda, which she notices rewatching it.

Making things harder, she was introduced onto the stage in a strange way, presenting her with a tricky decision: acknowledge it or push ahead?

Amanda is the author of the book, Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web, which she coauthored with Rand Fishkin.

WATCH THE KEYNOTE PUNCH-UP:
https://youtu.be/cBRIKNYnFx4?is=X9SqqELKNjAOZwio

Learn more about Amanda at https://zeroclickmarketing.co/ and follow her at https://linkedin.com/in/amandanat

Watch the full keynote from MicroConf: https://linkedin.com/in/amandanat

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KEEP LEARNING:

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ABOUT THE SHOW:

On WHY THEY RESONATE, speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.

Music for Why They Resonate is by Embleton: https://linktr.ee/embleton

This episode is sponsored by Wistia, the platform for all your webinars, podcasting, and video marketing needs: https://wistia.com

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ABOUT JAY:

Jay Acunzo is a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Disney, Mailchimp, and Salesforce. Before starting his advisory firm, Jay was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. He’s directed documentaries, hosted podcasts, and created award-winning content for innovative startups and Fortune 500 brands. Today, Jay teaches business leaders how to communicate with greater clarity, influence, and resonance.

Keynote Speaking & Business Inquiries: https://jayacunzo.com/