CMF Designers Are a Thing, Right?

I had no idea that CMF designers were a thing when I was in school. Since coming to Peloton, we have some CMF designers on staff. A good organization, good design organization, like their CMF designers are doing research ahead of development. And you know, understanding what the material technologies are out there and educating the design team or bringing inspiration in. You don't really see this idea of specialization or this idea of entrepreneurship.