Cities
Phenomena
00:00
Are You a Citizen or a Consumer?
When you target urban people with solutions, you have to understand that those people are also residents. They're also citizens. And there's always that kind of interplay. I see that often the people involved in these projects come from disciplines like engineering and marketing and design. Many of them have MBAs, but I don't often see them having as much expertise in these other domains that seem relevant - behavioral change, social innovation, political science.
Play episode from 08:55
Transcript
