francis jones: Inside language will kill your emales. People will not respond if they don't understand it. You want to avoid industry jargon at all costs. Subject lines the key there. Split testing is what that's called. If you don't have the time to split test, of a size of a list to split test.
If you haven’t gotten serious about email marketing, it’s time.
In this episode of the Building a StoryBrand podcast, we’re going to take away the confusion behind getting started with email marketing. Donald Miller sits down with Francis Jones of Infusionsoft. Francis shares eight common email mistakes he sees beginners make when they start email marketing -- plus what to do instead. Listen to this episode and schedule an hour of time to implement even one of these ideas, and you’ll make a dramatic impact on your business.
http://buildingastorybrand.com/49