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#49: Francis Jones—Are You Making These 8 Beginner Email Marketing Mistakes?

The StoryBrand Podcast

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Pitfall Number Three - Inside Language

francis jones: Inside language will kill your emales. People will not respond if they don't understand it. You want to avoid industry jargon at all costs. Subject lines the key there. Split testing is what that's called. If you don't have the time to split test, of a size of a list to split test.

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