2min chapter

The Next Big Idea cover image

REVENGE OF THE TIPPING POINT: Malcolm Gladwell Revisits the Science of Social Contagion

The Next Big Idea

CHAPTER

Exploring the Dynamics of Social Contagion

This chapter revisits the concept of social contagion, exploring how ideas and behaviors spread through society with fresh insights and modern research tools. The discussion highlights the complexities of social influence and its relevance in contemporary contexts.

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