How Jeffrey Sells Books on Planes

Episode 176: Jeffrey Gitomer - Why Sales Is The Greatest Profession In The World

Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, The Little Teal Book of Trust, Social BOOM!, and The Little Book of Leadership, and 21.5 Unbreakable Laws of Selling. Jeffrey's books have appeared on best-seller lists more than 850 times and have sold millions of copies worldwide.

Episode 176: Jeffrey Gitomer - Why Sales Is The Greatest Profession In The World

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The Learning Leader Show

"Most sales are made after the 7th NO."

In This Episode, You Will Learn:

• Common themes within the best performers:
  • Great attitude
  • Deep belief in themselves
  •  Approachable and good sense of humor
  • You like to hang out with them
• How to judge a great sales professional:
  • Will you do business with them again?
  • Will you refer them to friends/family
• Understanding the ethics of a sales professional
• Why sales is the greatest profession in the world
• The duty of the sales leader
• The Wells Fargo Fiasco
• Why Jeffrey was banned from USAir
• A live role play -- How Jeffrey sells books on a plane (he sells to me)
• Keys to successful cold-calling: Engaging, approachable, having a good time
• Why Jeffrey believes he's the greatest sales professional in the world
• Why new managers need to be trained/coached (A LOT)
• Jeffrey's process for speaking to large audiences
• Why Jeffrey prefers to drive a Lexus
• Using creativity to differentiate and dominate
• Saying thank you like John Ruhlin
• The process of learning from customers: Why it's absolutely vital to your success

"People don't like to be sold, but they love to buy."

Continue Learning:

• Jeffrey's best-selling book: Little Red Book of Selling
• Jeffrey's book: Sales Bible
• See why over 110,000 people follow Jeffrey on Twitter: @gitomer
• To Follow Me on Twitter: @RyanHawk12

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Episode 073: Jay Bilas - World Class ESPN Basketball Broadcaster, Toughness, Fixing The NCAA

Episode 107: Simon Sinek – Leadership: It Starts With Why

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If you enjoyed hearing Jeffrey Gitomer on the show, please don't hesitate to send me a note on Twitter or email me.

Episode edited by the great J Scott Donnell

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