#8 - Shifting your Competitive Program from Reactive to Proactive | Chris Kaniszewski, UiPath & Lisa Kalner Williams, Agorapulse
Coffee & Compete
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What's the First Step in Identifying Competitors?
Andesgan: What's the first step you take as a person in charge of competitive to even understand what or the positioning pains that sales are like struggling with? What's what's causing them hiccups? How do you identify that as your main starting point? Ye, i use a few tools, cause i just want to do a deep discovery as to why, hopefully from the prospects or the customers mouths. I have a survey that goes out to lost deals based on being unresponsive, so folks that we don't know why they disappeared into thin air. So that's on the sale side. And then on the customer's success side, they have a weekly churn report which comes
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