S2 E48 - You Launched Your New Demand Strategy, Now What?
Stacking Growth | The B2B Marketing Podcast
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Introduction
Ashley Lewin: Evan and I are super excited to talk on the topic of demand metrics aligned to revenue. When you're switching from a traditional marketing or lead gen model into this new Demand Gen world, there's a lot of questions about what we should be aligning ourselves with. We'll also outline the metrics that you can report back to with your business leaders and counterparts on metrics that you should be opinionated about and held against.
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Transcript
